Visual Identity Concept Design for the AGDA Exhibition

The brief for this project was to craft a visual identity for the upcoming AGDA Design Exhibition, guided by a central exploration of what design is. The chosen concept, “Design Is a Window,” positions design not only as an act of creation but as a lens that reveals truth, beauty, and narrative in the world around us. The identity extends across publication design, social assets, and branded exhibition collateral, offering a cohesive visual language rooted in clarity, curiosity, and discovery.

Client

AGDA Concept Design

Industry

Events & Activations

Service

Creative Direction + Design

Conceptual Direction: “Design Is a Window”

The overarching creative direction frames design as a process of unveiling, a way of seeing. This concept informed all visual decisions, from the use of framing motifs to layered compositions that mimic looking through panes, shadows, and reflections. The result is an identity that invites viewers to look closer, question more, and engage with the work on a deeper, more introspective level.

Refined Visual Identity & Branding System

A cohesive identity was developed for the exhibition, including logo marks, typographic systems, color palettes, and graphic devices rooted in the “window” metaphor. Minimalist layouts and intentional negative space support a calm but inquisitive tone, allowing each showcased work to stand forward while reinforcing a unified exhibition presence.

Social & Publication Collateral

Supporting collateral, ranging from social media posts to printed publications, was designed to extend the concept across all touchpoints. Each asset uses considered pacing, modular layouts, and layered visual moments to echo the feeling of peering through windows into the creative process. This approach gives the exhibition a distinct narrative voice that feels thoughtful, contemporary, and aligned with AGDA’s design ethos.